Cokoa - Branding, Identity, Packaging & Web Design.
Cokoa is a concept for a luxury organic chocolate brand with a friendly and cheeky vibe.
As chocolate is well known for being a great source of serotonin, the whole project is developed to create a full happiness experience for all the 5 senses, by using engaging materials and playing with textures.
The K logo is inspired by the broken corner of a chocolate bar; its angle and geometry are also used as patterns and little details applied to the visual identity and packaging, in order to make the brand appear as contemporary and expressive as possible.
The package uses different sophisticated printing finishes to enhance the quality of the product, along with gold foil and gold paper to create a premium feel. The strong contrast between gold and black, paired with classy fonts, gives life to a very elegant composition yet welcoming at the same time.
The online shop focuses on temptingly showcasing the chocolate bars and making the ordering process smooth and quick, to make sure that the Cokoa experience starts happily since the very first step.