ABOUT

Concept
TASKI came to us wanting to expand their asset library for a new set of vacuum cleaners they have launched. The project was based around the 3 key benefits of the product: Day Time Cleaning, Indoor Air Quality and the energy savings.
This project was done in a B2B fashion, so the end viewers would be working for cleaning companies that would buy these products in bulk to clean, hotels, offices, long term care and much more.
Execution
We executed this project in two strands, one was more conceptual and the other was practical. The conceptual idea was branding the new set of vacuum cleaners as revolutionary. Think bold poses looking into camera and models holding big flags. These were images only
The practical side had us film the product in 3 locations: hospitality, offices, and long term care. This required location planning, extras, a small crew and logistical planning. The idea here was to get shots of the product in use in real life environments. Here we shot photos and videos.
Results
In the end we captured a range of imagery that was very successful. The client loved them and was printed in large at expos, had paid social media ads behind it, and eventually won the client business with one of the largest cleaning companies in Europe