ABOUT

Concept:
My business partner and I saw a gap in the market within the KwaZulu-Natal wedding planning market. There was no comprehensive directory and ideas publication servicing the KZN market.

Execution:
We did market research to find out what newly engaged women wanted form a wedding planner and developed our diary/directory to suit those needs. My partner (Tarryn Cummins) and I wrote, collated, photographed and collated this publication, which we successfully launched a the largest bridal fair in KZN.

Results:
We sold out of our publication, created a blog and directory on-line. But due to our personal demands and my partner relocating overseas, we closed the company down 4 years later.