ABOUT

Brief:
To design the 2013 Annual report for the AAYMCA, 2013 was a ground breaking year for the AAYMCA, they finally felt they had found their niche and where delivering on programmes to funders in the EU.

Execution:
The report was a 210 x 210 size instead of the usual A4 report, with a strong use of colour, typography and colour imagery was to show a change in the organisation, previous annual reports where designed only with brand colours and generally black and white images. This design change represented the new ethos and direction of the organisation.

Results:
The report was very well received with stakeholders and funders. Noting that there was a difference in the communication and depiction of the report.