George Bryant Founding Partner & Executive Creative Director

ABOUT

We’ve been working with Jaguar since 2012 as the lead agency for the development of strategy and creative platform ideas up to the launch of new models. We work cross discipline for all new vehicle launches, across PR, experiential, digital, social and paid for platforms, with specific execution projects commissioned by the marketing team. Desire was created over 12 months in the build up to the launch of F-TYPE. The film stars Damian Lewis with a soundtrack by Lana Del Rey.

MADEIT CREDITS

Who liked - Jaguar F-TYPE: Desire

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