ABOUT

Develop a sanitary packaging range which aims to reduce the sense of embarrassment women feel when purchasing them.
Be proud of your womanhood.

Solution: Using iconic women-who wear their womanhood with pride-their personalities dictate the strength of the product.

Light strength - Audrey Hepburn. A delicate and quaint lady.
Regular strength - Doris Day. A wholesome and traditional lady.
Heavy strength - Mae West. A bold and robust lady.