ABOUT

As Katies sole graphic/web designer I managed, directed and produced all bespoke marketing and e-commerce campaigns. From initial concept to execution. This included:
- Art direction of all marketing collateral including photo shoots.
- Executing store graphics.
- Rolling out brand guidelines.
- Designing and proofing POS, DM's, gift cards, swing tickets and all other marketing collateral.
- Manage weekly email/online campaigns which accounted for over 75% or online sales.
- Image manipulation, copy writing and content manage.
- Build email templates in HTML and use google analytics to judge campaign results.