ABOUT

I was sent a song via one of the artists I work closely with and simply told "you got to do a video for this track", after one play of the track, I was in agreement. His brief was short and sweet, "you ever see that video of bruce lee playing ping pong? want something like that" with only two weeks to storyboard organise and go into production, this was always going to be an ambitious venture. The song in itself features a number of artists all with very different rhythms styles meaning that it would be difficult to have one consistent style throughout, so instead I developed a base style of which the video build getting crazier and crazier in lie with each artist section, resulting in a video that starts relatively straightforward and ends up in the realms of the strange. Add to this that we had a cameo from the hilarious Romesh Ranganathan, meant that I really had to get this right. After cramming all the shots needed into a sold 16-hour shoot, and a month of editing and post the final result is something that I'm particularly proud of.

The fact due to the records label marketing plan meant that I haven't been able to share it for over 3 months has been hard, but happy the day has come where I can share this with you all.