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ABOUT
Eye-catching illustrations of people cyberflashing will feature in adverts online and on billboards across the country with the message ‘It’s illegal to flash someone irl so why not online?’ However, the genitals themselves will be censored by a QR code, accompanied by the hashtag #STOPCYBERFLASHING. People will be encouraged to scan the QR code with their phones – they’ll then be taken to Brook’s campaign landing page to learn more about cyberflashing, and directed to a platform allowing them to instantly tweet their MP to demand their support in banning cyberflashing. Unsolicited nudes have been invading our inboxes for long enough. Cyberflashing is not just intimidating, it’s sexual harassment which can cause untold harm and emotional distress to the victim. Yet it happens every single day - according to a 2018 YouGov poll, a shocking four in ten young women said they had been sent a photograph of a penis without having asked for one, with 46% of these women saying they were under 18 when it first happened, and 26% of 18-24 year old men have reported receiving unsolicited nudes.
AWARDS
CannesLions
MADEIT CREDITS
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BrookClient
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Becky Devereux-PileAccount Director -
Daisy BardCreative Team -
Donna YanAgency Planner -
Genie EspinosaArtist -
James McNicholHead of Creative Operations -
Javier CampopianoGlobal Creative Partner -
Kinetic ActiveMedia Agency -
Lisa HallgartenAdvertising Manager -
Orla O’ConnorCreative Team -
Paul RobertsonDesigner -
Peter McKenzie-JonesTechnology & CX Director -
Sam HepworthAdvertising Manager -
Sarah MorrisIllustration Agent -
Steve PriceDesigner -
Stuart LeungDesigner -
Vanessa RobinsonCreative Director -
Grey LondonAdvertising Agency -
Laura Jordan BambachPresident and CCO -
Sunir PatelHead Of Design -
Eliza BelleArtist -
Michelle KasperSenior Integrated Producer -
JellyProduction Agency -
Kaylee ButlerMedia Agency -
Cannes Lions Winners 2022
Back to #StopCyberflashing 1 project