ABOUT

A global campaign to end the ivory trade. Our strategy was simple: rally a Herd large enough to mobilise world leaders to change legislation.

The platform unified disparate elephant welfare groups, gained support from influencers like Leonardo DiCaprio, Ellen Degeneres and Yoko Ono, and mobilised millions. It brought about legislation change in the United Sates, France and Hong Kong, and lead to Kenya burning it's stockpile of ivory, the largest in history.

We are still working towards our goal of a domestic ban on ivory sales in every country.