ABOUT

All over the world, the very serious problem of access to clean water exists. Thankfully, there is CAWST, teaching people how to get safe drinking water and sanitation using simple, affordable technologies. But, this organization’s previous brand needed reworking to reflect its evolution over the years, and, to work in the context of the online platform where clarity is paramount. The organization wanted to be known by its acronym rather than its full name, so we focused on the “C”, and worked to convey a water drop within that shape. The colour gradient references a focus on water treatment (dirty water to clean water). The new brand’s simplicity works as well online as it does in print.