ABOUT

For their new brand, the directive from Calgary Arts Development was to create an identity that supported the organization’s goal of continued growth and broadened outreach – their vision of a “creative, connected Calgary through the arts.” The result is a fresh, accessible and relevant design. The word ‘connected’ grabbed hold as the primary idea, and letters morphed into successive rings to form the logo. As effective online as it is in print, this logo also works as well small as it does large and is flexible enough to be used as a whole or in part.