ABOUT

Havas Sports & Entertainment made China discover America’s favorite sport, American football, through the NFL Home Field Experience. G2S was asked to capture the amazing vibe of 17 exciting events which attracted over 260,000 visitors in Beijing and Shanghai.

For its 50th anniversary, NFL showcased the intense emotions of American football with interactive games & displays, entertainment attractions, football clinics and live games.

The Home Field events, visited by 3 NFL super stars, took place on 10,000 sqm of experiential area and 1,000 sqm of artificial turf. Thousands of supporters showed up to cheer for 450 players that starred in over 100 challenging games.

To promote this inspiring event, G2S was in charge of the event filming and photography and produced a dynamic wrap-up video, including time-lapses, creative design, and 2D & 3D animation. We utilized the hard hitting NFL style to create a visual storyline with Beijing and Shanghai teams, with this common thread weaving throughout the entire video, in order to produce a branded animation.


THE WORK

Production
Photography
Video shooting
Art direction
Design
Video editing
Animation 2D & 3D
Color correction
Sound design & mixing