Sports brands always talk about tech, and how their boots can improve your game. But the kids don't care about that stuff.
This campaign sold adidas footballs greatest product feature and the ultimate sign of success. Haters.
A huge conversation starter and cultural hit, it completely changed the way the brand talk and operate around football.
Campaign BIG Award - Gold
Campaign BIG Award - Silver
Cannes Lions - Bronze
Creative Circle Award - Silver
Eurobest - gold
Adam Fish was recognised as an Industry Influencer on 14th February 2017
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Adam Fish has been a Contributor since 14th February 2017.