ABOUT

THIS IS THE LAUNCH OF CLIMACOOL FOOTWEAR. A STREET FASHION RUNNING SHOE.

SO HOW DO YOU GET A LOAD OF KIDS WHO DON'T DO 'RUNNING', TO RUN? EASY. GIVE THEM SOMETHING TO RUN FOR. WE REMINDED THEM THAT THEY'VE ALWAYS GOT TO BE 'READY TO RUN'.

THE IDEA WAS SUPER SIMPLE - WE ANNOUNCE A TIME SENSITIVE PRIZE ON SOCIAL, FIRST TO GET THERE WINS. OVER 18 MARKETS ACTIVATED THE CONCEPT, AND KIDS ALL OVER THE WORLD GOT THEIR KICKS ON AND RAN.

THIS WAS ONE OF MY FIRST PROJECTS FOR THE BRAND. THE FIRST TIME THEY HAD TRULY COMBINED PERFORMANCE WITH CULTURE IN A PRODUCT CAMPAIGN. AND THE FIRST TIME THEY HAD GOT THEIR AUDIENCE TO PROPERLY PARTICIPATE DIGITALLY AND PHYSICALLY.