ABOUT

THIS IS THE FIRST EVER COLLECTION DESIGNED ON SNAPCHAT.

WE CREATED AN ALL WHITE LOOKBOOK THAT WE RELEASED BIT BY BIT ON SNAPCHAT. YOU SCREEN GRAB A FRAME, DESIGN ON THE OUTFIT, AND SEND IT TO US.

AROUND 1000 DESIGNS WERE LAID BACK, FRAME BY FRAME ONTO THE BLANK LOOK BOOK VIDEO TO TELL THE STORY. THE FOUR BEST DESIGNS WERE TURNED INTO THE COLLECTION.