ABOUT

IN 2014 WE LAUNCHED 'TEAM MESSI', A SET OF SOCIAL CHANNELS DEVOTED TO THE GREATEST FOOTBALLER ON EARTH, THE WAY HE PLAYS, AND HIS FOLLOWERS.

OVER THE NEXT TWO YEARS, ALL HIS BOOT LAUNCHES AND MAJOR NEWS STORIES WERE SUPPORTED BY AN AMAZING, INNOVATIVE CAMPAIGN, STUNT, GAME ETC. ALL FOR THE FANS. HERE IS A SELECTION OF THE BEST BITS.

BY CREATING AND BUILDING THIS PLATFORM, ADIDAS CAN NOW TALK DIRECTLY TO OVER 10 MILLION HIGHLY ENGAGED FANS. THE NEWSROOM IS SET UP TO REACT AND MAKE CONTENT ABOUT WHATEVER LEO IS DOING IN FOOTBALL, AND MOST IMPORTANTLY LAUNCH HIS NEW PRODUCTS.