ABOUT

ADIDAS DECIDED LAST MINUTE THEY WANTED TO "BOOST SUPPORT AND CREATE SOCIAL BUZZ AROUND ANDY MURRAY AT WIMBLEDON".

IN A COUPLE OF WEEKS #HITTHEWINNER WAS LIVE - A REALTIME TWITTER GAME... WITHIN THE GAME.

THE GAME WAS TO, EVERY SET, TWEET A TARGET ON THE COURT WHERE YOU WANTED MURRAY TO HIT A WINNING SHOT. EVERY TIME HE HIT A WINNER SOMEONE WON SOME SWAG. THE MORE WINNING SHOTS, THE MORE PRIZES. SO BASICALLY, WHEN ANDY WON, SO DID THE FANS...

MORE THAN JUST A GAME, IT WAS AS LIVE SOCIAL INTERACTIVE COMMENTARY OF THE TOURNAMENT. THERE WAS NO SEEDING OR PRE PROMOTION AND 50 000 PEOPLE PLAYED DURING GAME TIME, CAUSING OVER 7 MILLION TWITTER IMPRESSIONS.