Adam Fish Creative Director

ABOUT

THIS IS A SOCIAL VIDEO BATTLE TO SEE WHO'S THE BIGGEST BOSS IN FOOTBALL. YOU JUST HAVE TO FILM YOURSELF DOING SOMETHING SICK, SLAP ON OUR HEAVILY BRANDED END-SLATE, AND 'BOSS EVERYONE'.

IN OTHER WORDS... BUY THE BOOTS, DO SOMETHING SICK, AND 'BOSS EVERYONE'.

CONSIDERING THE ZERO MEDIA SPEND AND 5 FIGURE PRODUCTION BUDGET, THIS HUSTLE OF A CAMPAIGN HAS HAD OVER 140 MILLION VIDEO VIEWS AND AN EQUALLY STAGGERING AMOUNT OF PRESS AND SOCIAL CHATTER. (CUE BASS AND GANGSTA ENDSLATES)

AWARDS

Campaign BIG Award - Silver
Cannes Lions - Shortlist

MADEIT CREDITS

  • adidasClient

Who pooled - BOSS EVERYONE