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If your last name is Smith, Bayer wants you to become a hero.

In the U.S. there’s a heart attack every 42 seconds. But chewing aspirin during a suspected heart attack could help save someone’s life. The problem is there isn’t always aspirin around.
Smiths, on the other hand, are always around.

We’re inviting every Smith in America to carry aspirin and help prove our theory. And we’re starting in Fort Smith, a city with one of the highest heart attack rates in the country.