Fernando Passos Associate Creative Director

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HOW 10 CHILDREN GOT 24 MILLION FANS IN ONE DAY?

GRAACC treats thousands of children with cancer and needs to raise donations every month. On November 23rd, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kid’s requests and donated their Twitter profiles to the cause for one day. Each kid took over a celebrity profile to tweet about his dreams and day to day routine, raising the awareness of GRAACC and the need for donations. The children’s tweets impacted 24 million users.

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