Fernando Passos Associate Creative Director

ABOUT

MORE THAN 40 CARTOONS SHAVED THEIR HEADS TO SUPPORT KIDS WITH CANCER

A child with cancer fights against two problems: the disease itself, which GRAACC guarantee a 70% of cure and the prejudice, witch needs everybody's help. This campaign sought to change peoples perception of children with cancer. Favorite cartoon characters shaved their heads and appeared all over the media to show that a bald kid can do everything others kids do. We didn't create any new content, just the bald cartoons appeared doing what they always did.

Results: 91% of Brazilians on social media supported the campaign. The message was spread all over the world - 230 million people reached, including the President of the country.

MADEIT CREDITS

  • GRAACC HospitalClient
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