ABOUT

The Nikki Makeup team approached FDRY with the hopes of building a bespoke systematic website to host Nikki’s audience. Nikki Makeup worked with FDRY brand consultants, Georgina Dawson and Kate Male, to ensure full cohesive branding across the new digital platform and marketing channels.

The FDRY UX team worked alongside Kate Male to ensure the website was feasible and journeys were clear-cut for users to navigate, purchase, and interact with elements. Whilst this was being refined, the FDRY development team started setting up the membership backend, ensuring features and functionalities such as micro-interactions and gifting options were applied to make the experience as easy as possible for every type of user.

The result – a classic, sleek, and friendly interface that is the first of its kind. An engaging and interactive site build welcomed Nikki’s following and allowed them to learn all of her best-held makeup secrets!