ABOUT

A Weathered Penny had outgrown their previous ecommerce website. With the business going from strength to strength, founder Kayleigh began to envisage a refreshed and revitalised ecommerce website. The vision was to authentically reflect the company’s identity and create a website that could accommodate AWP’s progression. Importantly, A Weathered Penny sought a website refresh which would reflect their transition towards more sustainable practices. Being well-versed in ecommerce design and development, FDRY shared Kayleigh’s vision, a stylish site that provided a seamless user journey.

The FDRY design team started by evaluating the existing site. Seeking out what was working, and what areas needed work in accordance with user behaviour. This gave us great insight into creating a data-led design that built upon an innovative and already thriving structure.

From the logo, branding guidelines and inspiration discussions with the AWP design crew, FDRY got to work. This led to us creating a minimal yet impactful website design. FDRY utilised all of our expertise in order to ensure that the layout and structure of the AWP ecommerce website delivered a smooth navigation, from site entry to product purchase. The user journey of AWP’s target market was at the centre of the wireframes and site structure proposed by our designers. We were able to showcase the company's transition towards sustainable practices throughout the look and feel of our design, using earthy and natural tones.

The result is a prime example of how FDRY develop robust ecommerce websites. These websites do not compromise on design and branding whilst simultaneously striving for strong functionality.