ABOUT

As a long standing client of the FDP Group of companies, Torque logistics invited our creative agency, Definitive, to pitch against 3 other national agencies for their complete creative services partnership for 2013/14. And after a fantastic idea based pitch, the partnership was awarded to the Design Team to start immediately.

After rebranding two years ago, Torque felt the current campaign no longer accurately reflected their status, great ambitions and achievements. They asked us to help with a new direction in their advertising which would also target new sectors and specific services.

As logistics operators, Torque is widening its focus from fashion retail to other diverse sectors such as toys, jewellery, footwear and accessories.

For the new campaign, integration is the main and most important focal point. Combining people, processes and technology is a technique the independent business pride themselves on.
We have uploaded a couple of examples to get your creative juices flowing!