FCB Global
New York
ABOUT
A world-first physical vs virtual tennis match between the real-life John McEnroe and his digital avatars from the past, combining Artificial Intelligence, Unreal Engine Metahuman technology, body tracking and perfectly synchronised robotic arms.
AWARDS
Cannes Lions
MADEIT CREDITS
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Michelob UltraClient
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JSM MusicMusic -
Lord + ThomasProduction Company -
Weber ShandwickPR Agency -
FCB GlobalAdvertising Agency -
Sonic UnionSound -
Cannes Lions Winners 2022