Elmwood Leeds

ABOUT

New to the UK, Arla Skyr is carefully made following traditional Icelandic methods. We developed a new brand to drive revenue in the highly competitive and crowded UK yoghurt market.

The challenge
This was Arla’s first mainstream branded product launch in the UK and they needed a pack that would cut through and tell the Skyr story in an engaging way. Creating noise in an already busy category dominated by innovation.

The insight
Not everything is as it seems with Iceland. Underneath the calm, peaceful exterior is a country bursting with idiosyncratic beauty; a land of vibrant colours and energy. And it’s no different for Skyr: under its pure, innocent surface lies a surprising world of refreshing textures and flavours, packed with delicious goodness and health benefits.

Our friends at Wieden and Kennedy have produced a beautiful TV campaign to celebrate the unique nature of Skyr yoghurt and its role in the lives of the people of Iceland.

The impact
”The Elmwood team have once again proved themselves as outstanding designers by successfully delivering a creative solution that exceeds the brief. In a market filled with fierce competition we needed a packaging design that would pull the Skyr range out from the crowds. The design does just that. It oozes quality, individuality and pure freshness – exactly what we.”
Sam Dolan | Senior Brand Manager, Arla Foods Yogurts

Date created: March 2015 2015-03-01T00:00:00+0000
Date published: 11 December 2015 2015-12-11T15:08:33+0000

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Annual 2016 WinnerSharper flavour from the land of contrastsPackaging Project featured: on 14th December 2015 Contributor:

Elmwood has been a Contributor since 12th February 2016.

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Sharper flavour from the land of contrasts

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