ABOUT

The campaign was created to address South Africa’s femicide crisis by moving beyond awareness and compelling meaningful government action. Women For Change sought to transform public grief into collective pressure that would force the government to formally respond to gender-based violence and femicide (GBVF). The objectives were to increase public engagement, change attitudes and behaviour, mobilise nationwide participation, strengthen support for the organisation through petitions and donations, and ultimately drive systemic policy change.

The campaign was built on the insight that repeated protests and media coverage had led to public desensitisation, while government had become largely unresponsive to traditional forms of protest. However, funerals hold deep cultural significance in South Africa. They are public, sacred occasions that command respect and cannot be ignored. By replacing another protest with a symbolic funeral procession, the campaign transformed mourning into an unavoidable act of public accountability, making the human cost of femicide impossible to overlook.