ABOUT

Branding created for a local fitness instructor developing his own line of athletic apparel. With its feet firmly planted in the crossfit/hyrox/high-intensity training world, the concept of TRAX was to create apparel with specific features for that genre as standard. The icon needed to be an abstract monogram, and a dynamic device with the flexibility to be embedded into the overall branding. A bespoke wordmark was created to compliment the icon, but also with the capability stand alone. High-contrast imagery and bold colourways, blended with motivational headlines create a driven, inspired look and feel. or a fitness