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25 MILLION MEN SEE BODY SHAVING AS A TREND FOR THEM

Gillette has been the grooming tool of choice for every great man for over a century. In 2015 they responded to his latest evolution in style, body shaving, with an evolution in their razorblades.

13 million YouTube views • 25 million views across all platforms • Top of Adweek Viral chart World Cup Week • Sold out in France and Germany