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Pemberton & Whitefoord LLP were appointed by The Walt Disney Company to design the packaging for a range of family-friendly ready-meals, exclusive to Tesco under the Disney Kitchen brand.

P&W’s design strategy meets a plethora of consumer needs, appealing specifically to parents and guardians used to purchasing child-specific, branded products. The range represents a new approach from Disney; wholesome, functional, and cost-effective meal solutions for the whole family to enjoy, a unique solution available in Tesco stores nationwide.

The Main-Side-Veg meal-deal solution appeals on both an emotive and logical level. The functional and economical solution is “intriguingly different”; visually appealing and engaging, quick and simple to prepare and nutritionally balanced and interchangeable, whilst being packaged as an entertaining, value-for-money solution. The ready-meals are low in salt and sugar, with most counting towards one of your five-a-day.

P&W’s front-of-pack design solutions are understated, yet dynamic, featuring franchise-based, beloved Disney characters. Strong colour-coding for the Main, Side, and Veg card sleeves enables consumers to easily navigate the fixture whilst the Disney Kitchen bar highlights nutritional information. Arrows on the Main front fascias indicating to meticulously crafted games on the sleeve reverses, which are themed to all-time favourite movies, like The Lion King.

Adrian Whitefoord comments: “P&W invested immense effort in producing the strategy and design solution for the Disney Kitchen ready-meal range. Thirty-year’s of experience working with Tesco proved invaluable; we intimately understand the retailer’s needs and requirements. The honest front fascia designs allow the food photography, nutritional information, and iconic Disney characters to be the primary focus. The inner sleeve designs consist of a flurry of entertainment and graphics; from crosswords to colouring challenges, the interactive games and quizzes keep kids (and big kids) occupied whilst enjoying dinner time together. Over three decades in the industry, this is the most well-considered family-friendly ready-meal solution I’ve come across. We’re proud to have been involved from its inception to its launch.”

P&W’s Business Development Manager, Holly added: “P&W has ensured that Disney Kitchen has a well-deserved impact in the chilled fixture. The range genuinely offers an inexpensive, healthy, family-friendly solution which is great news for hard-working, time-poor parents.”

Disney Kitchen | Packaging Design

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