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Extraordinary is the kind of sitcom you’d expect to see on C4 or BBC3, not Disney+. How could we help Disney use YouTube to launch the show to a younger adult audience, helping them re-evaluate Disney+ as a streaming service for them.

We focused on three creative opportunities which Ents clients consistently don’t take advantage of: :06s bumpers, tuning creative for audience and sequencing. Then Disney+ internal creative teams produced the ideas we illustrated.

Overall search lift of 81%
First use of VAS which delivered 2.3% brand lift
Disney now re-evaluating their restrictive brand safety measures on YouTube