ABOUT

Disney requested a product for a storybook and plush that went beyond the story. Working hand-in-hand with the Product Development Manager, we devised a solution that is the ‘Bedtime Buddy’, a one-stop answer to the bedtime routine. Acting as a countdown, the first pages of the book takes Olaf and the child through a simple, step-by-step story, building up to sleepy time. The finale is converting the packaging into a bed for Olaf, helping the parent to define a structure to the end of the day. The original title was so well received by the client that a version for ‘Finding Dory’ is now in production with further titles in the pipeline.