ABOUT

Context
Allianz-Tiriac was the first insurer to give Romanians abroad the chance to buy insurance policies for the loved ones they left behind at home.

Tension
Life in the diaspora means living in two worlds at once. You build a future in a new country, but your heart remains in Romania. That emotional split is tough and often comes with the guilt of not being there when your family needs you most.

Idea
Allianz-Țiriac connected Romanian families and friends across countries to show that care goes beyond borders - through an emotional DOOH campaign. The copy in the billboard ads begins in a foreign country and continues back home in Romania, where their loved ones are.