Digitas Bucuresti, 3

ABOUT

BCR, a financial education pioneer, wanted to move Romanians from understanding saving to actually practicing it.
Our approach was to reframe “being cheap” into a smarter, socially acceptable identity: the Non-Spender.
By showing up in key spending moments and enabling action through Zir0, the campaign helped 69% of exposed consumers take saving actions.

AWARDS

Internetics - Silver for Digital Brand Experience
Internetics - Silver for Services
The Drum Award - Silver for B2B, Finance & Professional Services.
TikTok CE Ad Award - Greatest Impact
Webstock - Gold

MADEIT CREDITS

  • BCR RomaniaClient
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