ABOUT

Project description
GRWM to Retire reimagined the popular Get Ready With Me format to make pension planning relevant, entertaining and easy to understand for younger audiences.

The brief
Encourage young women to start thinking about their retirement by transforming a complex financial topic into content they would actually choose to watch and share.

Our approach
We borrowed the language and formats native to social media, then paired them with authentic creators and relatable storytelling to make long term financial planning feel approachable rather than intimidating.

Results
The campaign reached millions of people, generated strong engagement across social platforms, earned industry recognition, and helped position retirement planning as a conversation worth having today, not decades from now.