Digitas London

ABOUT

The deep seated motivational insight – everyone wants bragging rights, led to a contagious brand building idea that reached 10 million people and increased sales by 36%.

The idea captivated so many people that a TV documentary was made about the campaign.

MADEIT CREDITS

  • SnickersClient
Contributor:

Digitas has been a Contributor since 30th April 2020.

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Snickers: World's longest football match

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