ABOUT

The brief
Formaplex is an advanced engineering and manufacturing company, working across a variety of sectors including aerospace, defence, marine and the high-octane world of motorsports. It creates lightweight engineering solutions, with expertise in providing complex composite and carbon fibre manufacturing.

Over 12 years Formaplex had experienced substantial growth, pivoting from making bespoke tool-making plastic components for automotive clients to producing low-weight carbon fibre products, which opened new markets and customer bases for the company.

Creative concept
The proposition was leveraged from a simple idea based on the company's ability to do or engineer something ‘impossible’ with a product. Our research revealed that clients' ‘ what if?’ questions were answered by their partnership with Formaplex. It has both the expertise and the capability to deliver exceptional products – delivering exceptional every day.

The logo is made up of a symbol and logotype, which can be used locked up together or separately depending on the application, creating a strong and recognisable stamp and a mark of quality.

The campaign photography reflects the big ideas, visions and dreams that Formaplex engineers make a reality. In some cases, due to client sensitivity, we could not show products. We overcame this by providing a contextual portfolio.