ABOUT

Amorphic is an ecosystem tailored for entrepreneurs in the Crypto AI space. A new venture studio dedicated to incubating ideas that can evolve into companies, it focuses on services and products leveraging AI, crypto, and blockchain technologies. Amorphic centres around creativity, innovation, and the future of work, offering an ideal environment for individuals with great new business ideas.

By bringing an idea to Amorphic, it can be incubated with comprehensive support in product development, company setup, go-to-market strategies, and technology best practices. This support aims to transform the idea into an investable proposition, provided it achieves product-market fit.

Challenge
The brief was to help launch Amorphic and build interest around its proposition, and the challenge was to launch it into a growing marketplace, with a sense of credibility and authority.

Objectives:
- Provide the brand tools needed to support the launch.
- Create and build out the visual identity.
- Generate interest in the proposition to attract collaborators and investors.
- Bring the story to life through design.
- Design and deliver the website in a smart and agile way.

Creative Strategy
We wanted to create a credible and viable brand to launch into the marketplace. Therefore to learn more about the space, we conducted research on various products and services in the crypto and AI space for reference and to establish the client’s requirements from a creative perspective.

Our Process:
- Tell the Amorphic story with a relevant information architecture.
- Devised the visual identity.
- Leverage existing assets to support budgetary control.
- Utilised generative AI to create icons and avatars for the website design to create a more authentic look & feel.

The website is a key communications hub and we wanted it to be rich and interactive, with a bespoke feel that would bring the identity to life.

Website Implementation:
- We used Relume building blocks for rapid integration with Webflow.
- Focused on customising modules creatively.
- Delivered a high-standard, professional, and slick website within the client's budget.