David Jenkinson Partner, Design & Experience

ABOUT

E-Cloth was born 25 years ago with a unique product technology at its core: smart microfibers that can clean the entire home with only water. To cut through the jargon of the cleaning category with extreme simplicity, this rebrand gives a bold and single-minded meaning to the letter 'E'. This visually manifests into a distinctive packaging format and ownable language that defines E-Cloth's qualities – easy, efficient, enduring and environmental and gives impact, excitement and standout on shelf.

Date created: January 2021 2021-01-01T00:00:00+0000
Date published: 11 October 2021 2021-10-11T06:57:52+0100

MADEIT CREDITS

  • E-ClothClient
Influencer:

David Jenkinson was recognised as an Industry Influencer on 15th March 2016

Annual 2020 JudgePackaging Contributor:

David Jenkinson has been a Contributor since 15th March 2016.

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E-Cloth: Cutting Through the World of Cleaning With Extreme Simplicity

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