ABOUT

From pre-shot footage, improving on an agency´s subtitling word for work, the task was to improve upon the delivery of graphic titles for social media such as Instagram & TikTok. It starts with a complicated rotoscoping of a frame within a frame so that the company logo can remain visible.

An alpha matte has been implanted, with one text title after another to simulate a casino slot machine. Masks have also been applied over certain words and images to play to the movement of the hand gestures to create the illusion that they are being created.


A couple of trim path trails in yellow have been embedded into certain frames to avoid a typical corporate feel. The heart Images have been experimented with blend modes to erase their background properties, so they can be animated into a floating bubble movement.


Individual screenshots of the clients video footage have been embedded into the background to add value to their range of content and fed into an alpha matte so that they look like they are appearing / disappearing from behind the sofa.


Wiggle has been used on ´NEEDS´ to illustrate the selling ethos of the service, so this stands out as the reason why. Finishing the video is a rapidly built heart trim path that quickly populates with a fill that expands outwards in scale.