ABOUT

I worked with my good friend Rob Brown at McCanns London to both strategically plan and create this campaign for Wall's. It was an interesting challenge in as much the client really did not have much to say about themselves versus any competitor, beyond their well known name. So we decided to cash in on this fame, by shamelessly assuming the high ground and being THE name when it comes to sausages and bacon. I conjured up the line "WE WANT WALL'S" and wrote some rather fetching headlines from there along with foodalicious shots, some of which I am proud to say were then vandalised by irate vegetarians -who inadvertently were only pushing our creative campaign idea that much harder (one would be saboteur had scrawled "SATAN'S COCK" next to a large image of a pork sausage and headline "The Sausage Vegetarians Fear Most"). A good example of where adversing is always good as long as it moves people. We had some good fun with the press too, photographically converting what had been cartoons I had drawn originally. There was also some equally entertaining and disruptive ambient media and radio. Certainly this campaign re-invented Wall's and saved factories getting shut down.