ABOUT

This is the first project taken on for Marie Curie, with more on the way. Working with Bear Jam Productions, we approached this fantastic client to offer them social content with greater creative and bigger impact. They accepted our proposal and quickly got us on the case. Yet adversely one has to be very careful when adding any creative or production around the stories Marie Curie has to tell, as their message is already so powerful (meaning adding any creative or production gloss will diminish the power and worse still, make that message seem too addy and wank). So my goal with Marie Curie is all about framing the truth wisely and accurately. When taking just the right perspective and angle to a story, the power of the message comes naturally and at its full potential. Nothing is worse than a charity ad that tries too hard or even attempts to make hostages of those it is supposed to serve. Too many big brand charities fall foul of this (think the usual slow motion moody shot of someone suffering and some passive aggressive guilt trip VO). Not the case with Marie Curie. They don't even ask for donations in social, because they know it is not necessary -as the content should speak loudly enough for itself. It's just another example of how being honest when being creative is always best. This campaign only ran briefly during Christmas, but still raised £20k.