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This was a campaign intended to lift awareness and sales of Nescafe ICE while also generating a younger audience. As a lovely added quirk, my initial sketches to sell in the idea basically survived to being the end illustrations that went to print. However I was reminded just how HUGE Nestle are as a company, as the marketing arm (who were looking to extensively re-launch the brand) failed to spot what the product development team were doing (which was withdrawing Nescafe ICE from the selves -as in fairness it did basically taste like cold instant coffee). So the first few posters went live to sell off what was left and the other planned posters, bus-sides, TV shorts, Social and Digital executions remained in my pad (until now ;-) Enjoy