ABOUT

Worked directly with the client on this project as a one-man agency (an increasingly regular role for me these days). I found it fascinating and a very positive claim that the client was so meticulous in how they produced each of their cider variants. They pointed out to me that most other cider manufacturers simply haul a mass mixed load of any particular apple types and mass produce the product accordingly. This is not how Kentish PIP do things. In fact, they are so focused on exactly what specific apples are being used, from where and for what -that effectively the client could account for each and every apple they use. I felt this was a brilliant creative platform, so the line and campaign thought of "Accountable Apples" was born. This campaign is the very first under this newly defined brand and creative, appearing as print and POS at a more discerning pub near you.