Damon Creative Director + Writer & Director

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Behold the latest spoils of a One Man Ad Agency. I conjured this brand and campaign idea for a start up client looking to launch a premium organic kids shampoo and conditioner range. As an upcoming brand there certainly is never any bravery or ground to gain by feeling familiar and expected. Whether you’re a new or even old brand, the best step for any marketing to ensure the biggest bang with an audience is always to be memorable and distinctively different than the competition. This remained my mantra taking on this project. Having initially worked with the client to agree a strategically smart brief, presenting some alternative campaign ideas and working up the chosen route into final polished executions -the campaign went into production (while again closely sharing and agreeing each stage with the client). All the ingredients needed for another happy end result. The campaign is already live online and will soon air in print and posters. Can’t wait to come up with some more fun executions within this campaign idea in the future (which may hopefully include some TV and social content).

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 19 September 2018 2018-09-19T12:59:09+0100

MADEIT CREDITS

  • Jackson & WillowClient
  • * DamonCreative Director & One Man Ad Agency
studiopro:Damon was verified as a studiopro on 22nd June 2020 Project featured: on 20th September 2018

Jackson & Willow Campaign

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