Curved Arrow London

ABOUT

Curved Arrow pitched the track and cleared the rights for this HSBC ‘Fan Cam’ Spot which will be appearing at multiple stadiums throughout the IRB Rugby Sevens World Series.

With the guide to find a well known, uplifting dance track which could be modified for each audience – we felt Fedde Le Grand’s ‘Put Your Hands Up For Detroit’, changing the lyrics to ‘Put Your Hands Up For Hong Kong’ for example, could work well.

We worked with Saatchi & Saatchi UK and sister company Mcasso Music Production to create the new versions.

Date published: 5 October 2016 2016-10-05T10:11:59+0100
Project featured: on 24th September 2016

HSBC 'Fan Cam'

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