ABOUT

The challenge
Creative Translation was approached back in 2012 by fashion brand COS to help develop their unique tone of voice across five key markets in Europe and Asia.
We began with an in-depth look at their brand voice. Through a series of carefully selected transcreation test pieces, we established a dedicated team of fashion writers for each market.
With material ranging from in-store messaging to weekly newsletters that feature various artistic collaborations, new collections and seasonal promotions, our work with COS often requires a high level of creative input in the shortest possible time. Consistency of brand voice and messaging are key.
The solution
We provide a complete managed service, with cultural recommendations on new markets, as well as glossary and term base management. Consistency of communication across all markets is guaranteed by our team of writers and internal reference material library, as well as our account managers' brand guardianship.
The result
COS has seen phenomenal global expansion over the last few years. By working closely with them, providing culturally aware and brand-focused translation, we continue to deliver effective messaging for an ever-increasing number of markets across Europe, Asia and North America.