ABOUT

The brief
Coca-Cola Enterprises had an impactful strapline for recruitment. It was all based around a metaphor – ‘a thirst for success’. We were asked to translate all the recruitment advertising, on and off line, candidate packs, banners, calling cards, posters and flyers in a range of European and Scandinavian languages.

Creative's approach
We first held workshops with our own linguists and Coca-Cola’s country managers for each target country. This has proved invaluable in ensuring writers’ aims and client’s expectations were in alignment. Once a common ground was established, we were able to get the messaging right – without compromising their message. And all taking into account the local culture as well as the sentiment around the brand.

The results
In addition to the translation service itself, we implemented a review process that removed bottlenecks, reduced costs and sped the project to market. Our linguists and copywriters worked with the country marketing managers, rather than against them, to create compelling communications that suited perfectly the Coca-Cola brand.