It was my honour to work with Colley Porter Bell to transform old self-made, bland project into creative, exciting and full of purpose brand! Rebranding can understandably feel like a very daunting task, and this is what exactly we thought at first. Although, Coley's Porter Bell team immersed into our project, they could feel it (literally touching imperfect fruit) and breathed with it (enjoying fresh juices) to make sure that together we can make a change. Quickly we all understood that our old brand wasn’t conveying through name and design how the brand is distinctive and failed to put its brand purpose at its heart. Coley Porter Bell team was about all about repurposing, finding our true voice and building an authentic brand that makes an impact. Eventually the impact making product has met an impact making branding as a companion. The support, advice and experience that we gained working with Coley Porter Bell was priceless. The project was truly collaborative and we enjoyed every step of the process. From wonky to wonderful, literally.
Managing Director at Flawsome!
30 Sep 2019